The standard press release is a single page with about 5 paragraphs. The content of those paragraphs should be as follows and should include Internet links to relevant websites or social media pages to make your release more interactive for the reader and to create traffic for those sites.
Paragraph 1: Contains the most important information about the subject of the release - the who, what, when, where and why of the event, the incident, etc. This may be the only paragraph that an editor reads before deciding to include your news in their publication, so make it informative and compelling.
Paragraph 2: Should be a quote from someone intricately involved with the story - the CEO of the company being covered, the person you are interviewing, etc.
Paragraph 3: Contains additional information about what's going to happen or has happened or the person or company that you are highlighting in the release.
Paragraph 4: Use it to tell the reader where to find more information about the subject of the press release, i.e., phone numbers, websites, or social media sites.
Paragraph 5: This is the "about" paragraph. It is used to give a short bio of your company, the person, event, etc., that is featured in the press release. This paragraph usually comes after the "end mark.";