Marketing Plans

When was the last time you did a comprehensive analysis of your marketing & sales strategies?

Any business or organization that is spending tens of thousands of dollars or more per year on marketing, branding and website development should have at least a basic marketing plan that is updated on a regular basis. As we move into 2014, it is very important that you take a good hard look at all aspects of your business. However, this is especially true for your marketing strategy.

The major components of most comprehensive plans include:

  • Mission Statement
  • Corporate Objectives - defining goals such as market share, sales and revenue
  • Marketing Audit - a thorough documentation of current marketing processes within a firm or organization
  • SWOT Analysis - Strengths, Weaknesses, Opportunities and Threats presented for your company
  • Preliminary Conclusions - Assumptions derived from the marketing audit and SWOT analysis
  • Marketing objectives - Clear, measurable sales goals established for your marketing process
  • Strategies - identification of online and offline marketing strategies
  • Budget - establishing a budget for all marketing related efforts
  • Implementation - developing an action plan for executing the strategies within the stated budget