Marketing Strategies to Attract Clients and Ignite Sales by K. Patrice Williams JD

Dear Amazing Entrepreneur, Coach, Speaker, Business Owner

Are you amazing at what you do, but just cant figure out how to let the world know?

Are you ready for a Business Marketing Breakthrough that will Attract Clients and Ignite your Business Sales?

Join Host Dr. Monique E. Hunt as she interviews Marketing Strategist K. Patrice Williams JD for this special five part series

“Marketing Strategies to Attract Clients and Ignite Sales.”

What is Your Brand Saying about You? – Monday 2/20/2012 6pm PST/9pm EST Sign Up

Design a Website that Converts – Tuesday 2/22/2012 12noon PST/3pm EST Sign Up

New Clients find YOU when you Boost your Search Engine Rankings! – Wednesday 2/23/2012 2pm PST/ 5pm EST Sign Up

Self Publish your Information Products and Profit “BIG!” – Thursday 2/24/2012 12noon PST/ 3pm EST Sign Up

Coaching in the Moment – 21 Day Marketing Challenge – Friday 2/25/2012 11:30am PST/ 2:30pm EST Sign Up

Can’t Make the Call?

Sign up for the Replay and special Complimentary Gift for all Make Mine Shine attendees: The Attract Clients and Ignite your Sales Marketing Blueprint!!!

Join us for Make Mine Shine Expert: K. Patrice Williams

Ask our Expert K. Patrice Williams JD your Questions – LIVE

What is Your Brand Saying about YOU?

Monday 2/20/2012 6pm PST/9pm EST Sign Up

Whether you have put any thought or energy into your Brand or not — it is ‘talking’!

If not already defined or if you’re struggling with an antiquated brand, join Patrice through the process of discovering and defining your brand.

* How do you stand out from your competition?
* Is your Brand authentic and relate-able?
* Does your business tell its story?
* Does your messaging connect with its audience?

Design a Website that CONVERTS!

Tuesday 2/22/2012 12noon PST/3pm EST Sign Up

* What is WordPress and why should you use it?
* FIVE elements that every Website needs to Increase Website Conversion
* Must you Hire a Website Designer to have a Website that Connects? (The Answer will surprise you!)

New Clients find YOU when you Boost your Search Engine Rankings!

Wednesday 2/23/2012 2pm PST/ 5pm EST Sign Up

Without a website you don’t exist – without a Search Engine Search Strategy you wont be found!

Learn how to:

* Create a SEO plan that draws your Clients to you
* Pick high powered Keywords for your target audience
* Use the Keywords to Attract your Ideal Clients
* Use Inbound Links to your advantage

Self Publish your Information Products and Profit BIG!

Thursday 2/24/2012 12noon PST/ 3pm EST Sign Up

Are you a Coach, Consultant, Speaker, Subject Matter Expert, Business Owner?

* Do you know you have a Book or Information Product (Home Study, Audio CD, DVD Set) inside of you but you just cant get started?
* Not clear about how to Publish your Book even if it was completed!

Coaching in the Moment: 21 Day Marketing Challenge

Friday 2/25/2012 11:30am PST/ 2:30pm EST Sign Up

This is the session you do NOT want to miss! Listen to Business Owners who are STUCK in their Marketing Strategies be Coached out of them, LIVE. We will be releasing the 360 Degree Marketing – 21 Day Marketing Challenge designed to help you ‘Attract Clients and Ignite your Sales’ within 21 Days.
PS: Complimentary Gift for all Make Mine Shine attendees: An Attract Clients and Ignite your Sales Marketing Blueprint!!!
SEND ALL OF YOUR QUESTIONS IN ADVANCE TO CLIENTS@123TARGETMARKETING.COM

About K. Patrice Williams JD

“Brand distinction and clarity are some of the most beneficial decisions an entrepreneur can make” says K. Patrice Williams JD, a Brand Strategist that specializes in rebranding dynamic business owners, authors and speakers.

K. Patrice Williams previously worked for Internet Advertising giant Doubleclick (as employee number 22) and was part of the dynamic team that saw the company grow and bought out by Google for $500 Million.

Today she takes her passion for Business Owners and knowledge of Marketing to run two agencies. She runs the Marketing Consultancy Firm 360 Degree Marketing which works with Businesses, Non Profits and Governmental Agencies to develop high impact marketing campaigns.

As CEO of 123 Target Marketing, Patrice helps small businesses by combining Brand Development + Distinctive Web Designs. 123 Target Marketing has built its foundation on designing and delivering superior-quality, affordable brand communications through web development projects, search engine optimization services and social media marketing campaigns. Patrice can be reached at patrice@123targetmarketing.com or www.123targetmarketing.com

WordPress was launched in 2003, and since then has become one of the most popular and powerful website development tools, globally.  Web developers and designers and Business Owners are using WordPress plug-ins to extend the functionality of WordPress Websites to include social media communities, videos, audio players, presentations as well as, E-Commerce (shopping carts).

The top 5  plug-in’s available on the Internet to add E-commerce functionality to a WordPress website are as follows:

WP e-Commerce: This is one of the most popular e-commerce plug-in available for WordPress website. This plug-in is available free of cost. No cost doesn’t put any effect on the functionality and superiority of this plug-in. WP e-Commerce supports all the major payment gateways such as PayPal, Google Checkout, Authorize.net etc. This plug-in comes with lots of free themes and also gives the option to use your own custom theme according to your taste. WP e-Commerce is very easy to install and manage. So this should be your first choice if you are looking for a free and useful e-commerce plug-in.

Download WP e-Commerce:

Jigoshop: This is another very good e-commerce plug-in which is available free of cost. Jigoshop is loaded with some very exciting features such as full control over managing products, shipping rates and inventory. It supports various currencies and gives localization options. The only drawback of this plug-in is that, it just supports a single payment gateway i.e. PayPal. So integration of some more payment gateways will add to its popularity.

Download Jigoshop:

Shopp: This is another very useful e-commerce plug-in available on the internet. Shopp comes in a price range of $55-$299 depending upon the set of features availed. Shopp is very flexible and easy to use and can be easily integrated with any WordPress theme. Shopp comes with dashboard widgets to show the sales stats and products availability. Shortcodes allows the user to add the products and plug-in to the desired pages. Some of the main ecommerce features tagged with Shopp are email notification, multi products category inventory, payment history and shipping calculator. It supports some of the best payment gateways such as PayPal, Google checkout, Authorize.net, First Data etc.

Download Shopp

eShop: This is another very good plug-in for WordPress ecommerce websites. It comes with some very smart features and integrates some of the most used payment gateways such as PayPal, Authorize.net etc. the biggest advantage of eShop is that it can be added to different posts and pages of a WordPress website. eShop is free of cost and supports features such as stock management, sales data, custom email templates, various shipping methods etc.

Download eShop

WP Secure Downloads: This is another very smart ecommerce plug-in designed to sell and manage digital products. This can be used for selling software, audio files, videos etc. Some of the main features of WP Secure Downloads plug-in are subscription based purchases, in-built shopping cart and automatic theme integration. This plug-in is available in a price range of $37-$179 depending upon the features availed.

A Facebook Landing Page…..

1. Encourages the ideal target audience to “like’ the Facebook Page
2. Drives targeted Website Traffic
3. Sells more Tickets, Books, Products and Services
4. Entends Brands in an Unique Way
5. Stands out from the Competition

Let us Help you Get Social. Get Noticed! what a Facebook landing page customized to your Brand and Colors. 6 Concepts to choose from. Limited time only: Expires in 7 days!

http://www.123targetmarketing.com/september-promotion-2011/

QR code can be easily scanned with the help of a smartphone, iPhone or any camera enabled smartphone. Scanning a QR code will link you to the respective webpage or any online property to whom the respective QR code belongs to.

Quick Response code originated in Japan and this concept was introduced by Denso Wave. There are some other similar services present and one of the other big names is MS tags which were introduced by Microsoft. QR codes can be read by lots of readers available in the market but of MS tags we can just use Microsoft tag reader.

How to generate Quick Response Codes:

QR codes can be generated for webpages, phone numbers, SMS etc. There are lots of websites present on the internet which can help in generating QR code.

Some of the very Famous QR code generator websites are

http://qrcode.kaywa.com/

http://www.qrstuff.com/

These websites generate QR codes free of cost and it takes few minutes to create QR codes, if all the information is correct. Mind it, always give correct information while generating QR code.

How to read QR codes:

There are different QR code readers available in the market depending upon your choice. One of the most common choices for iPhone users is  i-nigma. Barcode scanner can be used for Android powered phones. So what are you waiting for? Get one of them installed on your mobile phone and start using QR codes.

How to use QR codes?

QR codes will be used extensively for promotional purpose in the coming future, so it will be beneficial to start using QR codes from today. Here are some of the places where you can use QR codes:

QR code can be used on

Promotional brochures and marketing templates.

On visiting cards and invitation cards

Event tickets and sale receipts

Restaurant Menus and product lists

How these QR codes will help?

The presence of QR codes on the above mentioned things will help you in sharing some of the following information with your customers:

You can give various instructions on use of any of your products, coupons and contests offered by your business organization, location of your business, contact us or comment form for your customers etc.

So this is just an introduction about Quick Response Code. In my next post I will share some more information about how QR codes can be used effectively for promoting a business.

Mobile marketing is really very easy and interesting and by looking at the advantages of mobile marketing, it is really very important to have your business promoted on mobile platform.

Get your Website ready for Mobile platform: A website designed for a computer screen will never appear clearly on a mobile phone. It is very important to have a mobile phone optimized website for mobile users. There are various ways to get your website designed for mobile platform. For WordPress websites, we have lots of plug-ins available which automatically format the website design suitable for mobile phones. There are some online services available which automatically convert your website into mobile website. There are some CSS tricks available which can work easily for you. Some designers use a very common trick, in which if a visitor is coming from a screen with more than 600 pixels then a website for computer screen is showed and if user comes from a screen less than 600 pixels, then mobile screen is showed. Basically mobile screens are always less than 600 pixels.

Make your Presence on Local Advertising platform: Get your website and business registered on local business listing websites and maps/places. Facebook recently launched Facebook places for better business promotion. Use these platforms to promote your business. You can use this platform effectively for mobile promotion of your business.

Use Mobile Advertising: If you really want to understand mobile advertising, then indulge yourself in mobile advertising. Check how other people are advertising on mobile phones. Use mobile advertisements. Buy goods regularly through mobile advertisements. This will help you in understanding mobile advertisement procedure in a better way. Use your mobile phone more and more. Do lots of research. Use different mobile applications to become familiar with basic mobile applications.

Start a mobile Advertisement campaign for your business: Experiences are always helpful in learning good lessons. Same case applies for mobile advertisement. Run your own mobile advertisement campaign. In the beginning, start the campaign at a small scale. There are various mobile advertising companies present in the market. They offer various plan such as cost per click, cost per acquisition and cost per thousand. So do research and choose the best plan depending upon your budget.

Following all these necessary steps, you can run a effective mobile advertising campaign for your business.

People prefer using mobile phones to look for their queries on internet because, you can access internet while traveling, shopping and even in your bathroom. So Mobile internet is really becoming big day by day. All big brands have started promoting their services through mobile advertisements.

In US only 1/5 of the population is accessing the internet over smartphones. There are lots of advantages which are pushing the website owners to convert their websites for mobile platforms.

Increase in Traffic: Increase in traffic on the website is always desired by a webmaster. If you have a website for your business, then get it optimized for mobile phones. This will help in building traffic for your website by attracting visitors from mobile platform as well. So in the end, increase in traffic will show increase in sales as well.

Easy to target your audiences: If you are promoting your website on local front, then it is really very important to have your website optimized for mobile phones. According to a recent survey, around 50 percent of business queries come from local market. So this shows the power of mobile platform.

Permanent visitors: In mobile advertising, chances are higher that visitors who come to your website visit again and again. So try to give them only the information which is required. Please keep one thing in mind that people want information really quickly and if your website is optimized for mobile phones, then you can provide them with required information.

Stay ahead of your competitors: In the present time almost 90 percent of the websites are not optimized for mobile phones. So it is always best to stay a step ahead of your competitors. According to survey, if your website doesn’t look good on mobile phones, 40 percent of the visitors will not come back again. So it will be good to have your website ready for mobile platform. It will keep you ahead of your competitors.

This means we can build strong relationships and our brand reputation quickly and easily. It is very essential for all the emerging small business owners to use the power of social media( especially Facebook marketing campaign), and according to some latest survey reports, business owners are implementing social media in the business promotion process.

While doing this most entrepreneurs report of slower success rate or sometimes dull effect on their marketing campaign. This happens due to some very minor mistakes made in their social media campaign due to the zeal to get quick results and sometimes lack of experience.

Here are some of the most common mistakes made while running social media campaigns:

Entering the Arena without a game plan: This is the most important part for any marketing campaign. You should have a good plan to launch our brand and then a regular updates and changes in the strategy to keep going on and on. Due to lack of knowledge and exposure most of the small business owners don’t know how to launch themselves on social media platforms such as Facebook, YouTube, Google plus. It is very important to have clear idea in your mind about the available resources and amount of time you can devote. Once you have a plan ready, you can easily focus on getting good results. Devoting a little bit of time in preparing social media plan can be very useful as it may save lots of money and efforts.

Fast Results: After preparing a good plan, most of the small business owners try to implement all the strategies in a single go. They want fast results. But social media is all about gradual growth of your brand.  You have to keep patience, so that you don’t end up messing up your whole social media plan. Before implementing each and every step of your plan, do a proper research. Check your competitors what they are doing. Do an analysis of what sort of social media websites or platforms are most suitable for your brand. This will help you in getting desirable results.

Not analyzing and measuring success and ROI of the social media campaign: It is very important to keep an eye on the milestones or goals which you have kept for the social media campaign. Regularly check whether you are getting proper return on your investment.  You are investing money and your precious time on the social media campaign. So always monitor your goals.

Regularly analyze the analytics and stats. Never ignore campaign analysis as that may be fatal for your marketing campaign.
Not giving sufficient information about the brand: Social media websites have several fields and columns for the business owners to fill up. That helps the users of those websites get appropriate results for a search term. Also some business owners don’t fill up their phone numbers and sometimes alternative email ids. If your profile is not completely filled, it gives poor impression of your company.

Just Promoting your business on the social media front: This is the biggest mistake most of the business owners make. They just keep on posting about their own services, which after sometime becomes boring for the fans and followers. The best thing would be to regularly interact with your fans and friends. Ask them questions, interact with them through comments. Post any new invention or any news related to your field. Try to give them productive knowledge. This will help in attracting more and more friends and followers t0 your social media platforms.

Deleting or hiding the negative comments or feedback: It is very important to show loyalty to your customers, fans and friends. If you get a negative comment on your post or your product, don’t delete or hide the comment. Most people try to hide or delete the comment. By deleting the comment you are giving a message to the world that you are not comfortable with what you are doing to promote your business on social media platform. So rely to all the comments and feedbacks in best possible way.

Getting impatient with the growth of the social media marketing campaign: If you are seriously willing to make your effective presence on social media platform, then you have to give time to yourself. Time is the most crucial asset for a successful social media campaign. So don’t worry if you are devoting 15-20 minutes every day, but most important is to interact regularly. Also social media give slow results. So you have to be prepared for that.

You have to be internet marketing Savvy: You should be passionate about social networking. Success on social media platform depends on how you interact with your friends and followers. You should interact regularly; otherwise there is no need to start a social media campaign. Some people just start the social media campaign, because their competitors are doing that. But if you are not devoting proper time to your social media campaign, best would be to close the campaign.

The team of Google plus did a complete research of the services provides by Facebook and other social media websites. They were determined to provide the best social networking experience to the people. They tried to overcome all the security and privacy issues which were faced by the users of Facebook and Twitter.

Some of the Main Features of Google Plus Which makes it really exclusive in front of other Social Media Giants:

Circles: This is one of the smartest feature of Google plus. Actually with this you can keep different sets of your friends in different circles and share information or data with them according to the theme of the circle or what kind of people are present  in the circle. For example you can keep your family members in a separate circle, your cycling group members in a different circle, and your colleagues in another circle. This makes it easier for you to manage your friends.

Sparks: This is a very interesting feature of Google Plus. It has been designed in such a way that it will provide you interesting stuff to read, videos to watch etc. So once you are free, take full use of spark feature to search new things on the internet. Spark feature will provide all the material according to your interest.

Hangouts: Hangout is a very modern feature and has been launched with Google Plus to give competition to the upcoming Facebook video chat feature. With hangout feature, you can do face to face video chat with your friends. Even your friends can join you for a hangout when you are chatting with any other friend. So this gives you the facility of group video chat. This hangout feature gives you the facility to chat with your friends anytime anywhere. Google is planning to integrate the Google plus hangout feature into the various tools it is planning to launch for its Google plus for business later this year.

The basic success mantra behind Facebook or any other social media promotional campaign is daily interaction with your fans and followers. Most of the successful marketing professionals are following this. So don’t wait. Just read these few daily tasks you have to perform daily on facebook to see yourself become leader among your rivals:

Try to Solve Problems of your Fans: Always try to solve problems your fans are facing related to your field. This will help in building trust in eyes of your fans. Also it will build your reputation as an expert in your field. Encourage your fans to ask questions and respond quickly to their questions and queries. And I am sure you will get some quality leads with this. Start a resource center. Keep the resource centre updated regularly with questions and answers. Start contests for the best question etc. This will help in getting some good and loyal followers.

Interact with all the Fans individually: Make it a routine to interact with your fans almost daily. If you have thousands of friends and fans, then it becomes difficult to interact with all of them. So best would be to interact with 4-5 fans daily. Go to their walls. Comment on their updates, photos and videos. Make comments in a way that looks like you are a friend of that person. If your fans have their own business or profile pages, visit their pages and like their work and content. While making comments try to give that a personal touch, use first name to point for a person, give a brief message. So make it a rule to visit at least 4-5 profiles every day. This will make your fans feel that you care for them.

Track your Facebook growth: You are doing everything mentioned above to grow your presence on facebook. So it is very important to track your growth so that you can move on right track. Growth of your campaign can be measured by tracking various parameters such as total number fans, number of new fans, number of likes and number of comments. All these parameters can be measured weekly. Facebook provides weekly Insight of your page giving you all the stats on weekly basis. Edge rank checker tool is another very important tool available on internet which helps in analyzing the performance of your fan page.

Regularly change your strategy and remove actions which are not working in your favor: When something is not working, give it a try once and if it still doesn’t work, leave it and move on. People on Facebook moves very fast and you can’t wait. So best would be to set benchmarks. If you achieve your goals in set time frame, then it’s very good. If you are not getting results for months. Then best would be to redesign your strategy. Try to find out what is going wrong. Drop the ideas which are not working. Do more research and implement new ideas.

Post fresh and original content: Always post fresh content and links on your fan page. This will help in bringing more fans to your fan page. The best strategy would be to make regular blog posts, video posts, podcasts etc. Post everything informative on your fan page which is associated to your brand. Suppose you have published a new hub on hubpages.com or you have made a new lens on squidoo.com. Then share the link on your fan page. Do lots of research. Find out new content. Use third party links. This will help in keeping your fan page fresh and filled with some good content.

Share and Spread Knowledge : Always try to share good stuff on your fan page. Share stuff from your fans websites or even from their walls. Share other people’s good content such as blog posts, articles and videos. If your fan has posted some good content on their website. Acknowledge that on the fan page by posting the link. This will help in building relations and will fulfill lots of purpose. You are posting fresh content and at the same time you are acknowledging the good work of other people. This will really help in building a good fan base.

By Following these six steps daily you can easily make your Facebook promotional campaign a big success.

Students don’t have a professional background as other experienced professionals have, keeping this point in mind LinkedIn is providing some features such as projects, honors & awards, test scores etc. The advantage it gives to the students is that once students complete their studies and enter the professional world, they can easily reach good employers according to their skills and stream.

There are more than 100 million professionals available on LinkedIn and to present yourself in best way, LinkedIn students profile will be a big help.

Now discussing some of the features which make the LinkedIn students profile so special:

Projects: In projects field you can enter all your projects, which you have done during your academics. It helps in presenting your skills, i.e how you have used your academics skills in practical work, It shows how effectively you have applied your class room learning to professional skills. This helps in demonstrating your practical skills to millions of employers present on LinkedIn. It also shows your skills to work with a team.

Honors and Awards: This section gives you a chance to list all the honors and awards you have won during your student life. These awards can be related to academics, extracurricular activities or sports. This section is just to show how talented you are in front of other competitors.

Test Scores: You can include your good test scores on your student profile page. This helps in making your profile stronger and attractive. Good score indicates how efficient you are in problem solving.

Organizations: This section is for students to list all the organizations with whom they were associated during their student life. Your association with big and reputed organizations makes your profile attractive thus building your impression among millions of professionals.

Courses: Courses section is designed so that students can add any courses they have done during their student life. List all the courses which may help you in getting a good job through LinkedIn professional network.

So go ahead and make a nice LinkedIn profile for yourself so that you can reach some of the best employers around the globe.