BrandValuation

The Brand ScoreCard Challenge provides a quick and simple tool to help you evaluate the current status of your brand.

The total brand score is derived from the answers to 12 questions.

The three sections that help to determine the quality of your brand are Brand Value, Marketing Strategy, and Internal Process. To determine your BrandScore, click on the words in each section in the graphic below and answer the question for each.

Interact with the graphic below to generate a question by clicking on a word in each section. Your Brand Score results will be displayed at the end of the survey and an analysis will be emailed.


Interact with the graphic above to START.
Keep clicking on the words in the graphic to generate the next question.

Is your Brand Identity consistent throughout your business collateral, business cards, website and social media platforms?

Yes    No

Have you developed your brand story to maximize impact at every critical touch point in your sales process?

Yes    No

Do you have targeted communications and messaging that connect to your customers?

Yes    No

Have you trademarked and copy written your Intellectual Property?

Yes    No

Have you established desirable and deliverable points of difference from your competition?

Yes    No

Have you created detailed portraits (profiles, personas) of your ideal customer?

Yes    No

Do you have a concisely written marketing plan to drive sales revenue to your business?

Yes    No

Do you have a marketing budget?

Yes    No

Have you established your 2014 Sales Goals and communicated them to your staff?

Yes    No

Are you constantly evaluating ways to stay ahead of the competition?

Yes    No

Do you evaluate effectiveness, performance and conversion rates for your various marketing campaigns?

Yes    No

Do you have dedicated time, resources, or staff to manage your marketing campaigns, social media platforms, blogs and website maintenance?

Yes    No

Complete the form below to receive your Brand ScoreCard results and tips for increasing your brand value.

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